Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.
Visit LTAmodels.com to live the experience and help us raise awareness among other women.
The idea was to place outdoor billboards with the statement “First it was a dream(*)” and then place asterisks over as many things as possible in the surrounding areas.
Everything built or achieved by man started as a dream. From one dream to another, that is how The Honda Company was founded and that’s exactly what we wanted to demonstrate.
Background: The Power of Dream is a slogan used in Europe but not in the US. As this campaign was in Spanish language and oriented directly to the Hispanic community, we proposed to launch the Power Of Dream slogan. Latinos came to United States looking for the American Dream and nobody better than them to understand our message.