Other

FCAHT – MODELS WANTED

Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.

Visit LTAmodels.com to live the experience and help us raise awareness among other women.

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HONDA – ASTERISKS

The idea was to place outdoor billboards with the statement “First it was a dream(*)” and then place asterisks over as many things as possible in the surrounding areas.
Everything built or achieved by man started as a dream. From one dream to another, that is how The Honda Company was founded and that’s exactly what we wanted to demonstrate.

Background: The Power of Dream is a slogan used in Europe but not in the US. As this campaign was in Spanish language and oriented directly to the Hispanic community, we proposed to launch the Power Of Dream slogan. Latinos came to United States looking for the American Dream and nobody better than them to understand our message.

Asterisco-bridge

Asterisco1

Asterisco-bus

Asterisco-Run

Asterisco-car

Asterisco-dream

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NIKE – MOTION SICKNESS BAG

To congratulate Carlos Tevez, a famous Argentinian soccer player, for his championship obtained with Juventus Football Club in Italy, we develop a motion sickness bag. Tevez has won 20 titles already and, honestly, it’s hard to get used to so many victory laps.

Victory lap: In some countries, Players run around the soccer field to celebrate a title and salute the fans. This tradition it’s known as “vuelta olímpica” (victory lap).

One more victory lap.

On the back of the bag we listed all of his championships.

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PERSONAL – PUMAS

We had to support the Pumas, the argentinean rugby team.  But we wanted to truly support them. Not only with words but with facts.

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ARNET – REALITY SHOW

We had to introduce a new service to people who did not know it. In order to do that, we made a product demo developing an Internet reality show to prove that everybody could be online 24/7.

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nike – control the ball

These balloons were placed in Nike stores to promote the new Carlos Tevez’s soccer shoes. “Control the ball like Tevez. Give everything.”

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MARTIN PALERMO – ARMBAND

Martin Palermo is one of the biggest idols of the Boca Juniors soccer team. Right before his retirement he played one last game. We created an armband as a tribute for his team to wear. This is the same armband that players wear when someone dies. Soccer was mourning.

brazalete

Riquelme-brazalete

Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.

Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.

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Quaker – Grow fast

Kids need nutrients to grow. With Quaker Cereal they can grow faster.

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You'll understand when you're older.

You’ll understand when you’re older.

New Quaker Banana Saurios.

New Quaker Banana Saurios.

You'll understand when you're older.

You’ll understand when you’re older.

You'll understand when you're older.

You’ll understand when you’re older.

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