Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.
Visit LTAmodels.com to live the experience and help us raise awareness among other women.
The idea was to place outdoor billboards with the statement “First it was a dream(*)” and then place asterisks over as many things as possible in the surrounding areas.
Everything built or achieved by man started as a dream. From one dream to another, that is how The Honda Company was founded and that’s exactly what we wanted to demonstrate.
Background: The Power of Dream is a slogan used in Europe but not in the US. As this campaign was in Spanish language and oriented directly to the Hispanic community, we proposed to launch the Power Of Dream slogan. Latinos came to United States looking for the American Dream and nobody better than them to understand our message.
To congratulate Carlos Tevez, a famous Argentinian soccer player, for his championship obtained with Juventus Football Club in Italy, we develop a motion sickness bag. Tevez has won 20 titles already and, honestly, it’s hard to get used to so many victory laps.
Victory lap: In some countries, Players run around the soccer field to celebrate a title and salute the fans. This tradition it’s known as “vuelta olímpica” (victory lap).
One more victory lap.
On the back of the bag we listed all of his championships.
Martin Palermo is one of the biggest idols of the Boca Juniors soccer team. Right before his retirement he played one last game. We created an armband as a tribute for his team to wear. This is the same armband that players wear when someone dies. Soccer was mourning.
Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.