The media buy for this spot was exclusively targeted for sports content.Read more →
Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.
Visit LTAmodels.com to live the experience and help us raise awareness among other women.Read more →
We had a product where we needed to showcase several important features. It was challenging to do so with only one TV spot.
Luckily for us, soccer creates controversy and we can all watch hundreds of times the same play without reaching an agreement. That was our perfect opportunity to show how the same play can be seen in different ways. Doing this, we could demonstrate that Dish Latino has the best technology to watch soccer and the platform to discuss about it with other people.
The wireless marketplace is cluttered with competitors offering basically the same services. Using humor, this spot shows the unveiling of a new phone that doesn’t seem to have anything new. At the end, we find out that the big news is the $7 price plan, all supported by the concept “It’s been a long time since a cell phone surprised us.”Read more →
All the companies were offering the same service: free calls and texting to 3 cell-phone numbers. And they all had the same strategy to communicate this, emphasizing the possibility to talk free.
They forgot the most relevant part: the promotion was for an unlimited time, it was lifetime.
The market was in a pigeonhole. It was impossible to see a decent commercial in this category. Every supermarket underestimated their target (middle age housewives mainly) mistrusting their understanding ability. To break with this, we were extremely simple in the message we wanted to give but not so much in its content.Read more →