TV

SUBWAY – TWO SIDES

This is how it feels when you eat a Subway Footlong that it only costs $6.

Soon after the spot was adapted for general market.

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FCAHT – MODELS WANTED

Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.

Visit LTAmodels.com to live the experience and help us raise awareness among other women.

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DISH LATINO – PENAL

We had a product where we needed to showcase several important features. It was challenging to do so with only one TV spot.
Luckily for us, soccer creates controversy and we can all watch hundreds of times the same play without reaching an agreement. That was our perfect opportunity to show how the same play can be seen in different ways. Doing this, we could demonstrate that Dish Latino has the best technology to watch soccer and the platform to discuss about it with other people.

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TRACFONE – KEYNOTE

The wireless marketplace is cluttered with competitors offering basically the same services. Using humor, this spot shows the unveiling of a new phone that doesn’t seem to have anything new. At the end, we find out that the big news is the $7 price plan, all supported by the concept “It’s been a long time since a cell phone surprised us.”

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HONDA PILOT – TEDDY BEARS

The majority of the advertising for the mid-size SUV category portrays SUVs performing outdoors, but according to our research the consumers buy the new Pilot for their activities within the City.
In a SUV they feel stronger, protected and with a perfect view of what is happening around them. It is the perfect vehicle to face the everyday challenges.

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HONDA ODYSSEY – DOLLHO– USE

Little girls seem to have a maternal instinct from the get go. And when they grow and decide to become mothers they re-unite with that little girl they used to be. It is the stage were their lives regain meaning.

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PERSONAL – PUMAS

We had to support the Pumas, the argentinean rugby team.  But we wanted to truly support them. Not only with words but with facts.

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MOVISTAR – AIN’T FOR ME

All the companies were offering the same service: free calls and texting to 3 cell-phone numbers. And they all had the same strategy to communicate this, emphasizing the possibility to talk free.
They forgot the most relevant part: the promotion was for an unlimited time, it was lifetime.

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DISCO – DREAMS

The market was in a pigeonhole. It was impossible to see a decent commercial in this category. Every supermarket underestimated their target (middle age housewives mainly) mistrusting their understanding ability. To break with this, we were extremely simple in the message we wanted to give but not so much in its content.

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SEDAL – DEMO

We needed to make a 30” product demonstration, showing women how to comb their hair. In 30 seconds, while they are combing their hair, a thousand stories can cross their minds.

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ARNET – REALITY SHOW

We had to introduce a new service to people who did not know it. In order to do that, we made a product demo developing an Internet reality show to prove that everybody could be online 24/7.

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NIKE – HUMAN RACE

The registration deadline was drawing near and we just wanted to remind Argentine people that they could win the 10K.

 

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