Our work

SUBWAY – TWO SIDES

This is how it feels when you eat a Subway Footlong that it only costs $6.

Soon after the spot was adapted for general market.

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FCAHT – MODELS WANTED

Human trafficking is the second most common criminal activity, behind illegal drug trade. However, no woman imagines that she could be forced into prostitution. That’s why we created online banners, social posts and outdoor calling for models, to show how easy it is to for a scam.

Visit LTAmodels.com to live the experience and help us raise awareness among other women.

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HONDA – ASTERISKS

The idea was to place outdoor billboards with the statement “First it was a dream(*)” and then place asterisks over as many things as possible in the surrounding areas.
Everything built or achieved by man started as a dream. From one dream to another, that is how The Honda Company was founded and that’s exactly what we wanted to demonstrate.

Background: The Power of Dream is a slogan used in Europe but not in the US. As this campaign was in Spanish language and oriented directly to the Hispanic community, we proposed to launch the Power Of Dream slogan. Latinos came to United States looking for the American Dream and nobody better than them to understand our message.

Asterisco-bridge

Asterisco1

Asterisco-bus

Asterisco-Run

Asterisco-car

Asterisco-dream

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NIKE – MOTION SICKNESS BAG

To congratulate Carlos Tevez, a famous Argentinian soccer player, for his championship obtained with Juventus Football Club in Italy, we develop a motion sickness bag. Tevez has won 20 titles already and, honestly, it’s hard to get used to so many victory laps.

Victory lap: In some countries, Players run around the soccer field to celebrate a title and salute the fans. This tradition it’s known as “vuelta olímpica” (victory lap).

One more victory lap.

On the back of the bag we listed all of his championships.

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DISH LATINO – PENAL

We had a product where we needed to showcase several important features. It was challenging to do so with only one TV spot.
Luckily for us, soccer creates controversy and we can all watch hundreds of times the same play without reaching an agreement. That was our perfect opportunity to show how the same play can be seen in different ways. Doing this, we could demonstrate that Dish Latino has the best technology to watch soccer and the platform to discuss about it with other people.

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TRACFONE – KEYNOTE

The wireless marketplace is cluttered with competitors offering basically the same services. Using humor, this spot shows the unveiling of a new phone that doesn’t seem to have anything new. At the end, we find out that the big news is the $7 price plan, all supported by the concept “It’s been a long time since a cell phone surprised us.”

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HONDA PILOT – TEDDY BEARS

The majority of the advertising for the mid-size SUV category portrays SUVs performing outdoors, but according to our research the consumers buy the new Pilot for their activities within the City.
In a SUV they feel stronger, protected and with a perfect view of what is happening around them. It is the perfect vehicle to face the everyday challenges.

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HONDA ODYSSEY – DOLLHO– USE

Little girls seem to have a maternal instinct from the get go. And when they grow and decide to become mothers they re-unite with that little girl they used to be. It is the stage were their lives regain meaning.

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PERSONAL – PUMAS

We had to support the Pumas, the argentinean rugby team.  But we wanted to truly support them. Not only with words but with facts.

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MOVISTAR – AIN’T FOR ME

All the companies were offering the same service: free calls and texting to 3 cell-phone numbers. And they all had the same strategy to communicate this, emphasizing the possibility to talk free.
They forgot the most relevant part: the promotion was for an unlimited time, it was lifetime.

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DISCO – DREAMS

The market was in a pigeonhole. It was impossible to see a decent commercial in this category. Every supermarket underestimated their target (middle age housewives mainly) mistrusting their understanding ability. To break with this, we were extremely simple in the message we wanted to give but not so much in its content.

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SEDAL – DEMO

We needed to make a 30” product demonstration, showing women how to comb their hair. In 30 seconds, while they are combing their hair, a thousand stories can cross their minds.

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ARNET – REALITY SHOW

We had to introduce a new service to people who did not know it. In order to do that, we made a product demo developing an Internet reality show to prove that everybody could be online 24/7.

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NIKE – HUMAN RACE

The registration deadline was drawing near and we just wanted to remind Argentine people that they could win the 10K.

 

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HADD – monsters do exist

Monsters do exist. If you drink, don't drive. Hispanic Against Drunk Driving.

Monsters do exist. If you drink, don’t drive. Hispanic Against Drunk Driving.

Monsters do exist. If you drink, don't drive. Hispanic Against Drunk Driving.

Monsters do exist. If you drink, don’t drive. Hispanic Against Drunk Driving.

Monsters do exist. If you drink, don't drive. Hispanic Against Drunk Driving.

Monsters do exist. If you drink, don’t drive. Hispanic Against Drunk Driving.

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Telefonica – low call rates

Before Skype, Whatsapp, Facebook and Twitter, you just had a phone. These low call rates were one of the first steps to globalization.

The lowest call rates Japan & Scotland.

The lowest call rates Japan & Scotland.

The lowest call rates Senegal & Germany.

The lowest call rates Senegal & Germany.

The lowest call rates Sweden & Spain.

The lowest call rates Sweden & Spain.

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Tulipan – the other half

You don't always get to meet the love of your life. Take care. Tulipan Condoms.

You don’t always get to meet the love of your life. Take care. Tulipan Condoms.

You don't always get to meet the love of your life. Take care. Tulipan Condoms.

You don’t always get to meet the love of your life. Take care. Tulipan Condoms.

You don't always get to meet the love of your life. Take care. Tulipan Condoms.

You don’t always get to meet the love of your life. Take care. Tulipan Condoms.

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El cronista awards – it’s nice to be creative

To promote the Argentinian advertising festival, El Cronista Awards, we used the most renowned Argentinian creative directors: Carlos Bayala, Guillermo Vega, Papón Ricciarelli, Damián Kepel and Leandro Raposo.

It's nice to be creative. Luckily, we have awards. El Cronista Awards.

It’s nice to be creative. Luckily, we have awards. El Cronista Awards.

It's nice to be creative. Luckily, we have awards. El Cronista Awards.

It’s nice to be creative. Luckily, we have awards. El Cronista Awards.

It's nice to be creative. Luckily, we have awards. El Cronista Awards.

It’s nice to be creative. Luckily, we have awards. El Cronista Awards.

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nike – control the ball

These balloons were placed in Nike stores to promote the new Carlos Tevez’s soccer shoes. “Control the ball like Tevez. Give everything.”

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Nike – human race

Draw the air out of them. Argentina vs the world.

Draw the air out of them. Argentina vs the world.

Draw the air out of them. Argentina vs the world.

Draw the air out of them. Argentina vs the world.

Draw the air out of them. Argentina vs the world.

Draw the air out of them. Argentina vs the world.

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MARTIN PALERMO – ARMBAND

Martin Palermo is one of the biggest idols of the Boca Juniors soccer team. Right before his retirement he played one last game. We created an armband as a tribute for his team to wear. This is the same armband that players wear when someone dies. Soccer was mourning.

brazalete

Riquelme-brazalete

Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.

Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.

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