MARTIN PALERMO – ARMBAND
Martin Palermo is one of the biggest idols of the Boca Juniors soccer team. Right before his retirement he played one last game. We created an armband as a tribute for his team to wear. This is the same armband that players wear when someone dies. Soccer was mourning.
Even though we didn’t have a media budget, we ended up having significant coverage in the most important newspapers and magazines of Argentina.